Social media is changing because the world is changing. Platforms are releasing updates to fit user experience as we all shift further into a digital world for connection and shopper experience. Today nearly 43% of people report spending an increased amount of time on social media since the onset of COVID-19, and we anticipate this number to rise. But how do you keep up and which platforms should you keep an eye on? We’ve rounded up social media platforms to watch and how each will impact marketing efforts in 2021.