When it comes to establishing your brand strategy and maintaining consistency across retailers, co-branding may seem risky. But a PartnerPath study shows that more than two-thirds of customers can more easily make buying decisions in response to co-branded campaigns. When done correctly, the benefits of co-branding with your retailers far outweigh the drawbacks. So how do you ensure your strategy stays consistent in your co-branding marketing efforts? Here are four best practices we’ve learned through the years.