Social Media Goes Ecommerce—Updates That Bring Real ROI to Your Social Content

by Taylor Arseneau on August 17, 2021

Social media is making it easier than ever before for a consumer to complete their purchase journey without ever leaving an app or desktop platform. Brands are taking advantage of marketing funnel updates on social media and are tapping into social media shopping behavior. Those shopping habits aren’t going anywhere post-pandemic; in a survey conducted by payments.com, 78% of people said all or some of their retail shopping habits during the pandemic will continue post-pandemic (Source: Centro).

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