Why Strategy Should Always Be a Part of Website Design

by Hanna Roberts-Williams on September 24, 2020

When it comes to initiating plans for website design, often the focus is a quest for the shiniest new features, fancy graphics and animations, and the fastest-loading pages anyone in the industry has seen. This is a worthy quest; users need visually appealing, easily accessible, and fast information. However, when these aren’t tied to a strategy, a website isn’t reaching its fullest potential — a lead generator.

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