3 Ways to Align Your Marketing Strategy with Your Retailer's

Retail co-branding gives both brand and retailer exposure and credibility with audiences they may not have been able to reach on their own. But aligning brand and retail strategies can be a challenge with significant effects on the success of the partnership. Before you begin a new partnership, and even if you currently work with retailers to do co-brand marketing, take a step back and examine these three areas that are crucial to successful retail co-branding strategy.