Stay Top of Mind with Four Considered Purchase Marketing Automation Tactics

by Robin Voter on March 26, 2020

It’s a conundrum — if marketers don’t produce enough marketing materials, they’ll be forgotten by consumers. If they produce too much, they’ll annoy consumers. If they say the wrong thing at the wrong time, they risk losing any opportunity they once had to convert a customer. The challenge then, is to produce the right amount — but also to create compelling content that will encourage shoppers to remember them.

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