Avoid These 3 Co-Branding Mistakes

by Robin Voter on July 27, 2021

An ideal retail co-branding partnership blends the marketing message of brand and retailer in a way that builds confidence and inspires consumer action. But with all the stakeholders and messaging priorities involved, the goals of a co-branding partnership can go off the rails, especially if you aren’t aware of some of the pitfalls. Here are three that we’ve seen derail success, and here’s how to prevent them.

Full Article