4 Things that Will Happen When You Focus on the Bottom of the Funnel First

by Jason Bender on October 16, 2019

Conventional marketing wisdom states that marketers should focus their efforts on the top of the sales funnel and nurture those leads throughout the buyer’s journey. In theory, this method helps to build brand awareness from the start, familiarizing the consumer with the company as they make their way through the sales funnel.

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